- About The Brand -
Why Emuna's Emollience?
Emuna(h): Faith, Firmness, Steadfastness, Fidelity, Certainty, Stability, Faithfulness, Trust. Emuna must have an object.
Emollience: any preparation or substance that has a softening or soothing effect, esp when applied to the skin
I have always been fascinated with the capability of nature to provide for our every need. In our culture that is teeming with ways to make fast money and be instantly gratified, we often neglect to inquire where the simple things that we need to use come from. With this neglect, we never give ourselves the opportunity to thank the Creator for gifting us with all of the necessary tools to flourish.
The inspiration for Emuna's Emollience comes from my desire to appreciate the beauty and functionality of nature. The closer we are to the source, the better we understand it. So many products on the market are diluted to maintain profits. The goal is to establish Emuna in that which you are feeding yourself through your skin. By using Emuna's Emollience, we hope to promote a relationship and certainty of the nature of the product. This will create a mindfulness that can be the first step in building a closer connection to the source of it all. The closer a thing is to its source, the greater its ability to function according to design while maintaining potency. I encourage everyone to be certain of the tree from which they are fed, for our skin is the largest organ and with it, we take in more than we are aware of.
The word Emuna is translated in English as faith. The concept of faith, like many hair and body care products, has been extremely diluted. Faith, understood by someone in the west, is generally taken to be blind and uncertain. This is the complete opposite of what Emuna is. Emuna is the connection or relationship which goes beyond the physical realm to solidify that which we know. To know something on an empirical level is to keep experiencing that thing through your senses, needing another experience to validate the last. This is not Emuna. Emuna is knowledge so deep and intimate that it becomes yours, no longer continuously depending on a sensory experience. Emuna is absolute certainty. Emuna is pure and complete knowledge of the Source from which all things derive. To have Emuna is to have a relationship with ׳הוה, the Creator of the Universe. Through this relationship, all certainty of life is established and manifested. With this, we are now able to care for one another with truth, promoting and giving that which we know is necessary for life.
